Nottingham County Council needed our expertise to help them brand their library and cultural services. We helped NCC to explore and create an authentic open brand which included their wide demographic and range of services, combining the Libraries and Arts with the main body of the Council. We journeyed through in the form of extensive research and workshops, eventually finding ourselves with the brave new ‘Inspire’ brand. Their organisation now reflects the values of this brand perfectly, that of growth, diversity and connectivity. This branding adventure showed how we helped NCC to discover something relevant and compelling.
“We’re a complex organisation with an emerging identity, & Attitude were fantastic in working with us to understand our scope, aspirations & ethos so that they could develop a suitable brand. The result, Inspire, is testament to their design flair, openness, tenacity & professionalism.”Kirsty Blyth | Team Manager Group Development