Instead of the old outbound marketing methods of buying ads, buying email lists, and pressuring customers through an inflexible sales process, inbound marketing focuses on creating quality content that magnetically drives people toward your offer in a natural and organic way. By aligning the content you publish with your customer’s goals and challenges, you begin to attract inbound traffic that you can then convert into sales leads.
The way we buy has changed. No longer is the power in the hands of the seller. With the advent of the internet consumers have been empowered to do their own research and educate themselves. Inbound marketing is a methodology which focuses on the modern buyer and it is for this reason it is usually our methodology of choice for digital marketing campaigns.
Depending on your goals we can work on all sorts of campaigns. We use blogs, infographics, podcasts, video, SEO, social media marketing, and other forms of content marketing to attract customers for you. We work with you on content strategies in order for you to also offer downloadable content (such as eBooks, newsletters, whitepapers) which converts users into leads your sales team can contact.
The best thing about inbound is that it is fully transparent. With live streams of data at your finger-tips you will be able to see how the campaign is doing and all of the activity on the campaign at the touch of a button.
We can offer a full range of inbound marketing packages. Depending on your needs and goals we would tailor a package for you.