Want more leads?

Wouldn’t it be great to have a pipeline of active, hungry prospects that have expressed an interest in your services? Quality leads that are ready for your sales team to contact and take further in their buying journey?

Let’s make it happen.


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As an inbound marketing agency, a HubSpot Partner no less, we help you to attract more traffic to your website and make that website work harder to meet your various business goals. We earn the attention of your target audience - otherwise known as Buyer Personas - through creating quality, engaging and shareable content. 

 

Our goal is to increase conversion rates, giving you more leads. Yay!

 

Inbound marketing is all about the different stages of the buying journey, and producing quality content with the aim of capturing potential buyers at all the different stages and helping through that journey, until they become a customer. How?

Attract

We attract the people at the right time, by creating quality, engaging content around their pain points; their issues, their problems that they need to solve. We offer them content that will give them some insight into a solution.

Convert

By offering premium, valuable content in exchange for the prospect’s contact details, they then become a lead for your sales team. Our HubSpot platform will discover what business they’re from, match them to a LinkedIn profile, and much more.

Nurture

But wait! It’s not just about calling them straight away. Some people are at different stages of the buyers journey. They might need nurturing. We can then offer those leads follow up content to make them ‘hotter’ for your sales teams. Using HubSpot we can track their activity across your site, to see how engaged they are with your content.

Close

Once a lead is at a suitable stage, your sales team can attempt to close the customer. If you provide a great product or service, you’ll delight the customer then they’ll become a promoter of your business, hopefully leading to more leads in the future as a result.

Joined-up thinking.

We plan a strategy with you. We perform an engaging workshop with you to establish clear Buyer Personas. We attract your prospects in the right manner, at the right time. We use the perfect mix of content creation, website optimisation, social media publishing and monitoring, email marketing, SEO and paid marketing such as PPC to give your prospects exactly what they’re looking for. 

 

Your audience, defined.
You want your website traffic to be targeted, and with the right people seeing it. It’s no good having 50,000 website visitors per month if you’re only getting 20 leads, right? By developing your Buyer Personas, we can define your ideal customer. Their behaviour, ambitions, goals, pain points and their buying journey across your website. Your marketing and content strategy should speak directly to these buyer personas.

 

Your website, converting.
The quality content across your website will be the foundations of your inbound marketing strategy. This content will be created especially for your buyer personas, answering their questions and providing confidence in your business’ ability to solve their problems. 

 

Your prospects, engaged.
Your website needs to speak to each person visiting as an individual. It needs to lead them through their decision-making and buying journey. Your site should promote content that is value-led, and generating leads for your business.

 

Your funnel, perfected.
It’s not a one-stop-shop, this. It’s an ongoing strategy that constantly develops as your customers and your industry develops. We partner with you for 12 months at a time, constantly working with you to optimise your marketing and your sales funnel - this is the key to ongoing success. It’s not an overnight story.