Blurred Lines: What you need to know about vector images

In a world where everyone is trying to get your attention, it is crucial that your brand is portrayed in a clear and impactful manner. You want it to stand out from the rest and accurately depict everything that you, your brand and your business stand for. However, the clarity which can be achieved in design can quickly be lost if the end result is poorly executed. Fuzzy logos on a business card or pixelated images on a website can damage your brand's value. To avoid this, it's important that proper file types are being used to ensure the highest quality results. 

When it comes to digital imagery, there are two main file formats that rule the world; vector graphics and bitmap images. Bitmap images are made up by a collection of different colour dots known as pixels. Vector graphics consist of shapes that are defined by pathways. Both file formats have their positives and negatives, so let’s take a look at why we might choose to use vector graphics.

Vector graphics are constructed by a number of lines and pathways, which join together between a collection of points. Due to the nature of this type of image, the edges of each shape will appear very sharp and clean. This type of image can also be resized without losing image quality, meaning an image will never become pixelated, one of the downfalls of bitmap images. Vector graphics are also relatively small in relation to a bitmap image of the same scale. 

So when should you use vector over bitmap? Ask yourself the following questions:

Am I working with shapes rather than real life images?
Will I need to rescale the image?
Are you concerned about file size?

If you answered yes to the above questions then vector graphics would be ideal for you.

Within design, there are numerous factors and situations to take into consideration from design through to production to produce the best results. If you are unsure at any time, be sure to talk to your designers, web developers, printers and those in the industry who have the knowledge to properly guide you. Tell them what it is you are looking for, ask for their suggestions and listen to their advice. They want to see a fantstic end product just as much as you do!

If you're still feeling a bit fuzzy over the vector vs. bitmap debate, we'd be more than happy to help out. Contact our studio today to chat to one of our team members.