September 2015 brought us our very own Indian Summer. Therefore, apologies for the late Summer Portfolio update can be excused, as our industrious Attitude team worked diligently throughout the summer months, sporadically snatching a few rays and catching a handful of waves just off the Cornish coast. Summer has been yet another season of change here in the Attitude studio, not only have we moved from instant to filter coffee, put our flip flops back in the wardrobe, and expanded our management and creative development teams, we have also launched our new website. Our new site brings a more personal approach to the face of Attitude Design, peeling back our digital layers and revealing Attitude's creative inner-core to the design world. We have also been fortunate this summer with the exciting expansion of our client base. However as can be seen in the Portfolio, its great to see several faithful faces along with the new! Although summer has now passed, the leaves are falling, and much of our design work is focused on the fast approaching festive season, we look forward to crisp mornings, cinnamon bagels and listening to the 'Autumn Acoustic' Spotify playlist in the Studio! Bring it on Autumn...
Boots is a well recognised brand, offering a variety of services from pharmaceutical to photography services. We were approached by the Boots Internal Colleague Engagement team, who asked us to help in promoting their internal Boots Christmas campaign 'Supporting Our Stores'. This work was all completed within the very tight deadline of two weeks, in which we rebranded and conceptualised the in-house campaign, adding a personal photographic element to 'Supporting Our Stores'. We did this by catching up with Boots employees working on the shop front and creating a brand identity, campaign concept, style and message, relevant to their own personal Boots experiences as you can see from this artwork.
You can see and read more about this project here.
After having a change in management, Cox & Plant the UK's leading consultancy and suppliers in vibrating food processing conveyors approached us to help out in driving forward their ambitious new brand identity. This was achieved through developing an understanding for their brand story, the launch of a new website, the photographs and videos taken by our creative team capturing of everyday working life on the factory floor, and ongoing marketing work.
View more of their work, and read how we executed their brief here.
We had the privilege of working with the start-up team at Barbers of Nottingham, a urban Barbering business with serious style. As you can see from the image in the portfolio we created a innovative, unique brand identity exhibited in their physical space, printed materials, and online via a new flashy website which clearly shouts out their skill and expertise.
Check out more on this project here.
The Nottingham City Council asked us to lend a hand in the branding and designing of the new Libraries and Arts organisation. The project was a challenging one, but with the help of the accommodating team at NCC Inspire, we successfully developed a new and strategically exciting brand identity, style, and story via an interactive website available on both desktop and mobile devices.
You can read and see more on this project here.
The National Biodiversity Network agency provide and collate wildlife data across the whole of the UK. Our task was to revamp NBN as a brand in order to attract new audiences and promote an increased interest in UK wildlife. We worked mainly with the re-development of NBN's printed presence, which led to the creation of new business cards, a re-stylised strategy and annual report, and freshly designed conference booklet. In using massive double spreads, huge text, and making the focal point of NBN's printed material photographic, we ensured that the centre of NBN in print was the UK's natural wildlife. The new, colour-coded booklet, added an organic natural element, providing the public with a high quality visual dictionary tailored specifically toward the purpose of NBN.
See more of their tasty designs here.
Su'san is a boutique resturant offering fine Chinese cuisine and quality food services. This summer the creative team at Attitude Design worked Su'san in freshening up their brand identity, we designed a new bespoke typeface in gold and pale beige, created a sophisticated new logo and redefined their brand approach.