Procaffeinating


For the love of mornings

Good Morning! The sun is up, the birds are singing, and the working day is now in full motion.
The Attitude team are a mishmash of morning people and night owls. But overall, we love mornings.

On one hand we have Canadian Amy, an avid first-light gym goer, she's pretty dedicated and will probably continue her early morning active pursuits throughout the winter months when most of us are whacking the snooze button, pulling the blankets over our heads and grabbing five more precious minutes. Then on the flip side we have the Spencer brothers, Dan and Nate who like to roll in silently as the clock strikes nine, loaded with pain au chocolate’s, hastily smoothing down their bed hair whilst draining the last dregs of coffee from their travel mugs. 

Procaffeinating

The term ‘procaffeinating’  is something we have recently discovered here in the studio, it is defined as ‘the tendency to not start anything until you’ve had a cup of coffee’.  This is so applicable to the team at Attitude Design. Coffee has become ingrained into everyday British life. In our studio no decision is made, no design is inspired, and no morning is begun without a cup of coffee in hand. We are a coffee-dependant nation.

The drink of Satan

But how did the Brits become so dependant upon coffee? Who do we have to thank for the British coffee culture? After a little internet digging we discovered that coffee was not introduced into Europe without some controversy. Coffee was brought to European shores by Venetian traders in 1615, and according to many historical accounts initially Christians thought coffee to be the drink of Satan. Those who drank it would lose their souls to the Devil.

Fortunately for the team at Attitude Design the current Pope of the day refused to ban coffee before tasting the drink for himself. After drinking his first cup the Pope, being so impressed with the flavour and aroma, declared that coffee should instead be declared as the ‘true Christian drink’. 

Nathaniel Nathaniel

The first cup of coffee to be brewed in Great Britain was by an international student called Nathaniel Conopios at Oxford University in May 1637. On this fateful day Britain’s romance with coffee began, and although the student was expelled from the college, his influence had a long-lasting effect and coffee houses started popping up all over Oxford during that following decade.

As so many trending products of this day and age, coffee has a chequered history. If history had not panned out as it has, we may never have known, experienced, and relied upon the British elixir that is coffee. 

So thanks Nathaniel, we owe you a lot!  With Love Attitude Design