How well does your logo represent your brand?


In an ever changing world of graphic design, this week we’re focusing on probably one of the most important elements of your brand – your logo. Let’s begin by asking a few simple questions…

How well does your logo represent your brand? Is your logo recognisable without any other additional information? Does your logo stand out? If you were to take an anonymous poll of your target audience, would they know your brand if you showed them only your logo? If you’re confused by any part of the creative process background or just wish to gather some further, valuable knowledge about logos, then take a look through our list of tips.

1. Audience

In order to achieve the best results for your business, it is important to decide exactly who your target audience is, before you start designing your logo or any other branding material. It is far more productive to target a narrow, select area of clients, rather than trying to appeal to a wider, more generalised audience. This way, it will be easier to recognise your logo by those who you are trying to appeal to. If your audience is too wide, the specialised target audience could potentially dwindle, seeking a more personalised service elsewhere.

2. Be Brave!

In order to be successful, we all have to be prepared to stand out from the crowds, in a sophisticated manner, and this should also be reflected in your logo. Your logo should represent the personality of your business, at the same time as giving a brief but succinct overview. A logo is the first encounter with your business for your clients, so remember to be:

  • Bold
  • Unique
  • Impressionable
  • Exciting
  • Stimulating

3. Current is Key?

In today’s digital society, everyone is striving to be current and in close keeping with the trends, but when designing a logo, this needs to be carefully considered. If a logo is too specialised to one specific trend, it will soon become very outdated, and need constant redesigning, which could be detrimental for your business, because a standard, reliable logo is key for people remembering who you are and what you do. A logo needs to be classy…but classic.

4. Diversity and Flexibility

A common misconception about a logo is that it is attached to a website and/or flyers. However, in order to utilise your logo in the best way, and potentially bring in more business, some lateral thinking is required. Where else can I use my logo? As the face of your business, you have the ability to be a walking, talking advertisement. Your logo can be incorporated into clothing, stationery, merchandise and much more. Every aspect of your business, however large or small should include your logo, as a constant reminder that you are still there and open for business! Think of your logo as your stamp which you put on everything you can. An important factor to take into account with regards to utilising your logo as suggested above, is that simplicity is key in order for reproducing your logo to be an straightforward task. If your logo is too complicated, it won’t be very easy to replicate.

5. Ease of Recognition

Your logo can do a lot of the talking for you, so it’s important that it is definitely yours. It is worth researching competition in order to make your logo recognisable to your business. Even though other organisations may have ingenious logo’s, avoid basing your logo around others because this could result in yours being similar to someone else’s. Your logo has to be what defines you, recognisable as soon as it is viewed by someone else. Almost like a navigation route, which can bring people to your business.